How it works

From kickoff call to booked meetings

Expect roughly a month between our first call and the first email reaching a prospect. Here's what happens in that month and after it, and where you come in.

  1. Week 1

    Kickoff interview

    A conversation with you about your offer, your best clients, the ones you'd rather not have again and what people usually ask on a first call. This is the raw material for everything we write.

  2. Week 1

    Domains and inboxes

    We register lookalike domains, create Google inboxes, set SPF, DKIM and DMARC, and test them. More on sending setup.

  3. Weeks 1 to 4

    Warm-up

    About three and a half weeks of gradual, normal email activity on the new inboxes so they build a sending history. Nothing goes to prospects yet.

  4. During warm-up

    List building, and you check the names

    We pull businesses from Google Maps, Apollo and job posts, verify every address and record where it came from. You go through the list and flag anyone to leave out. More on lead lists.

  5. During warm-up

    Research and writing, and you approve the emails

    We research what your prospects complain about and write short, plain emails and follow-ups. They get an independent review, then you read and approve them. More on email writing.

  6. Around week 4

    Sending starts, slowly

    A small number of emails per inbox per day, rising over the following weeks. One campaign per industry, tracking off, and a paid offer tested against a free one. More on campaign management.

  7. Every day after that

    Replies, follow-ups and booking

    We check every campaign daily, answer replies from one shared inbox, send your booking link in the reply and follow up with people who asked us to come back later. More on reply handling.

  8. Your part

    You take the call

    The meeting lands on your calendar and you run the call. We track whether the call happened as well as whether it was booked.

Your time

How much of your time this takes

Before launch, you'll spend time on three things: the kickoff interview, a pass through the lead list and a read of the emails. After launch, the only regular job is taking the calls. Now and then we'll forward a reply that needs an answer only you can give, like a specific price.