A slow volume ramp
Even after warm-up, a new inbox doesn't jump to full volume. We start with a small number of emails per inbox per day and raise it gradually over the first weeks. If anything looks off, like a dip in replies or a bounce we didn't expect, we hold the volume where it is until we know why.
Tracking stays off
Most email tools can track opens and clicks. To do it, they add a hidden image and rewrite your links through their own servers. Spam filters notice both. We turn tracking off and judge campaigns on the thing that matters, which is replies from real people.
It means we can't tell you an open rate. We think that's a fair trade. Open rates were never reliable anyway, since many email apps load images automatically.
One campaign per industry
Accountants and dentists don't have the same problems, so they don't get the same email. Each industry gets its own list, its own emails and its own campaign. That keeps the message specific, and it gives clean numbers: when one industry replies twice as often as another, you know where to put more effort.
Daily checks
Every day we look at each campaign. We check bounces, replies, the health of each sending inbox and whether any domain is showing signs of trouble. Problems with cold email grow quietly. A bad batch of addresses or a flagged domain caught on day one is a small fix. The same thing caught three weeks later can mean starting over.
What you see
You get the numbers as they are: emails sent, real replies, bounces, meetings booked and meetings that actually happened. We don't count auto-replies or out-of-office messages as replies.